All of the departmental and program brochures on display in the dean’s office reception area either don’t comply with Boise State brand standards or they are out of date. They need to be retired or replaced.
As you begin to replace your support materials, keep these tips in mind:
Think digital. The traditional brochure is going away. Strive for a digital-first strategy. Use your brochures and other printed support materials to drive traffic to your webpages. Your webpages can be continuously updated and kept current. It also is cheaper to update webpages than to revise your printed materials.
The purpose of a brochure is not to be read from cover to cover. Rather, a brochure reminds a potential student, donor or supporter about your program when you are not around.
The most basic purpose of a brochure is to serve as a business card, just bigger and harder to lose. In fact, turn your brochure into a large postcard with an impactful photo and a brief message that includes phone numbers and web and email addresses where the reader can get more information.